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Buy Fresh Seafood

"Fresh seafood" quite simply refers to seafood that has never been frozen- although the term is frequently misused.

Fresh (never-frozen) seafood is desirable because of its superior qualities. It is 'the pinnacle' of what nature produces. Fresh seafood is in almost all cases more tender & delicate, and has a better flavor than its frozen counterparts. Compare it to eating fresh versus frozen vegetables. There is a noticeable difference in quality and texture in both.